Audience Research

For my audience research i want to be specific to the 'hip-hop' genre as this is the genre of our chosen song.
I want to go in depth and figure out what is considered conventional for this genre, then i can use this information for the planning of the video.

Here are the questions which I will ask to a range of different people:

1.       Our genre is “Hip Hop”, what would expect to see in a music video to do with this genre?

2.        In a music video, do you prefer a story line or performance?

3.        How long do you think an average Hip Hop music video should last?

4.        Would you expect to see the artist/band in the music video?

5.        What images and ideas come into your head when you hear this type of music?

6.        As our music video is about motivation and not giving up a passion, what would you expect to see?